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This would be a big surprise to me if it happens. Heck, I remember back in the Blu-ray vs. HD-DVD format war between Sony and Toshiba, Paramount started off as neutral but then switched to only supporting HD-DVD after they made a deal with Toshiba. Then, a few months after the deal, the first Transformers movie came out and was a huge boost in the sales of the HD-DVD format.