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https://www.windowscentral.com/gaming/xbox/on-xboxs-growing-pains-and-its-strange-future

Interesting opinion piece by Jez. I don't agree with everything he says, like PC storefronts coming to Xbox being a bad thing, but I agree with the rest of it. Xbox can't afford to forget about the fanbase they already have while chasing this dream of horizontal growth and winning over gen z and gen alpha gamers. You may never win them and then alienate the fanbase you already have in the process.