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firebush03 said:

...have we forgotten that the Nintendo Switch was revealed during 2016? I have no worries that the Switch successor will be a cultural juggernaut. The Switch in 2023 literally outsold Switch 2017. It hasn't even hit its lowest point despite being in its eight year!

Late 2016 at that, with the in-depth showcase not happening until 2017. It is the ultimate proof that you don't need a yearlong runup to get a good hype train going in the public consciousness.