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Farsala said:

It seems Japan is faring best, so that begs the question why is it so prevalent in certain countries like UK and UsA.

Japanese studios aren't going for the highest tier visuals, that's probably one big reason. It's probably not been since the PS2 era since Japanese studios held the crown for best graphics (Resident Evil 4 on the GameCube?), Japanese games look good but it's usually because of art style, not for pushing tech. 

The one Japanese studio (the Square side of Square-Enix) that still is enamored with the "blockbuster graphics" idea bet heavily on the big budget Final Fantasy XVI growing the brand in the West -- it didn't and their stock has been in the toilet ever since. 

Their new president is running around now saying they need to change things up (surprise, surprise).