We got our answer about whether Alan Wake 2 was a success or not. It sold 1m copies in the first 2 months and 1.3m copies as of early February, the fastest selling Remedy release so far, selling 50% more copies in it's first 2 months than Control sold in it's first 4 months.
Copies of the game were sold at $50 on PC and $60 on Xbox/PS at launch, but were discounted by 20% in mid December through the beginning of January, and then recently were discounted by 20% for a short few day long sale. Averaging out the launch and sale pricing assuming equal sales in both periods (full price sales were likely more than discount sales since it had over a month and a half at full price and less than 3 weeks on discount, but we will go with a 50/50 split for math purposes), we get $45 as the average sale price on PC and $54 on consoles. Let's also assume a 50/50 split between PC and console for math purposes (though console sales were likely higher since it was 2 console platforms and Epic Store exclusive on PC), so 650k sales on PC and 650k sales on console for the math. 650k x $45 is $29.25m in revenue for PC. 650k x $54 is $34.1m in revenue on console. Xbox and Playstaton take 30% of revenue for themselves, so $34.1m becomes $24.57m on console. Epic takes no revenue for the first 6 months if you sign a timed exclusivity deal with them, so all PC revenue so far has gone straight to Remedy.
So in this math example, we would be looking at $53.8m in revenue currently against a budget of 70m euros or $75.3m USD.
Though my example math is likely a bit lower than their actual revenue so far, it is likely that Alan Wake 2 hasn't quite broken even yet after the first 3 months of sales. However, the fact that it is selling much faster than Control is a very positive sign for the future, in this same post Remedy revealed that Control has sold 4m lifetime and went on to make 100m euros against it's production budget of 30m euros and an unknown marketing budget (though likely lower than Alan Wake 2's 20m euro marketing budget), so Control has likely made them at least 50m euros in profit lifetime. And Alan Wake 2 is selling significantly faster than Control so far, so Alan Wake 2 will likely break even within the next few months and likely double it's 70m euro budget or more in lifetime revenue, for a profit of at least 70m euros lifetime.
