What Microsoft should do to stay competitive.

[Soundwave]

EricHiggin said:

Azzanation said:

Because its a very simple concept to understand. 1 has to hurt out of the 3. Hurt also doesnt mean losing money. It also means growth. You know, pleasing the shareholders.  

Atari hurt when Sega entered. 

Sega hurt when Sony entered.

Nintendo hurt when Xbox entered.

Sony hurt when Xbox competed.

7th Gen, 360 and PS3 lost billions, almost killing them buisness wise.

The next two generations, 8th and 9th Gen, Xbox struggles with growth. if they turn it around and become the market leader, that would hurt Sony.

Do you see the point yet? Instead of flagging lies, how about do some research on the buisness front of these systems. 

All three brands cannot be super successful without one falling. Weather thats sales wise or buisness wise.

As the saying goes, if you're not winning, you're losing. That is the case here with consoles, even if XB profits are growing.

You can only milk the same cow so much. Eventually you need more cows.

This was said over and over tonight in the podcast. XB needs to grow gaming or eventually they're going to 'run out of milk'.

The console pie really hasn't grown much for decades. Continually splitting the pie isn't sustainable, especially if you keep getting a smaller slice.

The problem is it's a shrinking pie too. 

85 million XBox 360

58 million XBox One

Maybe 40 million XBox Series S/X?

That's not moving in the right direction.