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I think the title should be adjusted to clarify this is just speculation.

As for the idea, it's neat. It's a cute idea. Does it really help much more than a traditional direct? I dunno.

If they're going to do a live presentation, which I would really enjoy, then they would probably want to do it in a larger venue. The whole point would be to capture audience excitement, and I don't think a museum is really the proper place. Unless they have like, a theater in the museum.