drkohler said: It really didn't take rocket science to see that Sony won't reach 25M this fj. The lack of price cuts all over Europe made it very clear that Sony was aware they're not going to make it, so better not lose money on hardware. Last year's price increase from 499 to 549 also showed the difficulty of not losing money on hardware. fj report shows the margin is down to 6% which is extremely low. They have to make a lot more money this year to reason a price cut on hw. |
Sony's low margins are shocking honestly. PS5 Pro is going to be expensive as fuck and it doesn't look like they are expecting it to drive hardware sales at all because they're forecasting a drop in hardware even with it coming presumably next fall.
XBox is just done, they're going to do a loud song and dance from Phil and try to deny it, but the writing is on the wall.