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He's probably not wrong though sadly, if you look at other industries, we've seen at least 30% inflation since the start of 2020 on just about everything, from food, to housing, to fuel, to new and used car prices. Then you have gaming, where prices had started to rise from $60 to $70 before Covid even happened and have stayed at $70 now this whole time. Something has got to give, gaming isn't inflation proof. We not only have about 30% inflation over the last 4 years which hasn't hit gaming yet, we have another nearly 3 years of inflation before next gen starts Holiday 2026 according to leaks. A 40% leap in new game prices from $70 to $100 really wouldn't surprise me sadly.