Microsoft is too much of a soulless corporation—they’re about ROI and lack a culture of creativity beyond imitation and assimilation: “let’s buy them out so we can own their successful product” and “let’s copy that successful thing they do.”
I mean, looking at Microsoft's successes: MS Office. There are cheaper and free products out there that work better than MS Office, so why can MS get away with charging a ridiculous subscription of 70 USD year for MS Office and still win? Because the cheaper and free products are imitators of Office. But Microsoft can’t even learn from their own successes. They are blind to the fact that the Xbox (in this case) is the imitation brand. If they still had a creative soul, they could create hardware as fresh and original as the NES, a Gameboy, a PSX, a PS2 a DS, an iPhone, a Wii, or a Switch - but all they do is imitate or assimilate.
Otherwise, I’d say Microsoft needs to stop imitating Sony or Nintendo and make an original videogaming platform. But they’re effectively the Borg of the video game industry. Like the Borg, ROIs and lacking creativity. And even with overwhelming power and resources, Microsoft's Xbox tends to get bested by much smaller entities who have cultures of creativity.
I describe myself as a little dose of toxic masculinity.
