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Random_Matt said:

I think we are misinterpreting the concept of console wars, which very much encompasses user bases being toxic to one another. Most of you are talking about the companies themselves combating each other.

"In the video game industry, a console war describes the competition between two or more video game console manufacturers in trying to achieve better consumer sales" Console war - Wikipedia

Sure modern connotations may make people firstly think of fanboys shouting loudly on the internet but that's not what the term console wars was coined for.