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TallSilhouette on 23 December 2023
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JEMC said:
haxxiy said:

Plausible, considering they're part of a big tech company. The whole ad push is so weird considering I'd expect the cost of data transit and storage to be going down compared to 10-15 years ago.

I'd guess that storing and streaming 4K videos is expensive, but not enough to make them lose money.

But hey, any excuse is valid to keep pushing their monetization plans.

Iirc YT has never been profitable for Google; it's always been a loss leader getting people into their profitable services (like search) - only now the costs are exponentially increasing with the rise in popularity of 4k content. Of course no one forced YT to start supporting 4k content in the first place but this is the route they've chosen.