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Didn't Nintendo like two months ago come out and say that Mario as a whole has seen growth on the Switch? I think at this point the issue is the amount of Mario games on the Switch is too much.

Super Mario Odyssey
Super Mario 3D All-Stars
New Super Mario Bros. U Deluxe
Super Mario 3D World + Bowser’s Fury
Super Mario Maker 2
Super Mario Bros. Wonder



And this is just the platform games, not counting, Mario Sports, Kart, Party, Paper, etc. It really is a lot .......

This!! Attach rate for games is between 8-9 on the Switch. Meaning the average Switch owner buys 2 games a year. There is simply a lot of competition if you're looking for one Mario platformer or a Mario themed game in general.