| Slownenberg said: uhhh so where is the holiday boost for Switch?? lol. Very strange. |
The holiday period in Japan really starts in December, and doesn't really start with a bang like in US as they don't have the whole black Friday thing.
Typically hardware sales are more effected by big game releases though, which is why it looks odd comparing this year to the last two as in both 2021 & 2022 there was a Pokemon release on Switch for week 47.
I have not checked what games were released in 2020 but that was an odd year anyway with supply issues.
2019 sales were probably still fluctuating due to the Switch lite, though I suspect there may also have been a game/special edition release on week 44 or 46
2018 again I haven't checked but I would guess was a major game release on week 46.
The effect of Mario Wonder release on hardware sales was dissapointing considering what seemed to happen around TotK, but in the past the usual reason Switch sales had risen before week 48 was due to a game release. Given the age of the Switch last weeks SM:RPG & Momotaro were not major enough to have the ame effect.
For the last 5 weeks I would be surprised if Switch sells less than 600k as that would be more than 20% decline from the equivalent 5 weeks of the previous year (ending wk1 of 2023)... it's currently ~13% down YOY
