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JRPGfan on 26 November 2023
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Mummelmann said:
JRPGfan said:

MS isnt trying in europe.
Its like they gave up.

There are is no maketing here (in denmark).
Their stategy of going with youtube/twitch streamers, and content creators on the internet, isnt working out.
Like you need it in shopping malls, on tv, on radio, ect. 

You just never see anything xbox related at all (which I assume is also true for alot of europeans).
Then if you walk into a shop that sells games and consoles, the space for the PS5 is like 4-5 times the size of the Xbox one.

Same here, I live in Sweden. There's practically no Xbox marketing to speak of, meanwhile; most major electronics stores and chains have huge PS5 signs plastered all over, even when they didn't have any stock. Personally, I don't see MS caring much about the Xbox brand any more, there's more focus on MS Game Studios, and getting people on various subscription plans. Their future strategy won't be about selling hardware for tiny profits (or even small losses at launch), but rather the ecosystem they always wanted to create. If you can sell and maintain huge subscription numbers across various platforms, the box itself is of no importance. They can't very well live off of North-America alone to sustain hardware sales.
It would solve many problems; less direct competition (if any), more stable, sustained profits, getting MS centrally off of their backs (they've been wanting to axe the unprofitable Xbox division for almost two decades now).

I went down to a super market early in the day today (they close early on sundays), its in a small mall (if you can even call it that), and I saw 2 video clip ads for super mario bros wonder (on my route walking to the supermarket), and a logo/poster thingy for playstation on a wall.  It struck me, I cant remember the last time I saw anything xbox related.

Unlike you, I'm not sure xbox is dropping hardware to focus on subscriptions/3rd party. They have hardware now, why wouldn't they try selling it?

I just expect them to "fight" for market share.
Like where are all the ads? thats my question.

Last edited by JRPGfan - on 26 November 2023