The Road to 160m+ for Nintendo Switch

[Shtinamin_]

Javi741 said:

Keep in mind also that many people share one console for the entire household, so the reach of people the Switch is reaching is higher than what individual unit sales numbers suggests.

With 51 Million Switches sold in the U.S that would mean that the Switch would be in 39% of U.S Households, so about 4/10 Americans own a Switch.

In Japan a whopping 57% of Households own a Switch with 32 Million Switches sold.

Also, Nintendo recently confirmed that there are 330 Million Nintendo accounts worldwide so the reach of the Switch is insanely huge.

I agree many families own one console per home, but I've know a lot of young married families with no kids that have a Switch console for each other. 
Exactly! I think that if (now this is just purely fun idea to think about) Nintendo had locked the Switch to one Nintendo Account (like the DS and 3DS) then we would be seeing Switch sales way higher than the measly 132.46 million. As you said and as Nintendo confirmed there are 330 million Nintendo accounts. 

6 days ago Sony announced that there are only 108 million active Playstation accounts. Playstation is 1/3 of the Nintendo user base. And Microsoft confirmed that at the end of 2022 there were 120 million monthly active Xbox accounts. So if we are still taking about a console war Sony is loosing it big time. Imagine 330 million Nintendo Switch consoles sold. That would be insane and unheard of.


Where are you getting those numbers for the US and Japan? The US population is 339,996,563, selling 51.03 million Switch units means that only 15% of the country is buying Nintendo Switch. I stated that if we change the demographic for the intended buyer which is around 10-30 years of age then the percentage is much higher at 33%. Same goes for Japan, that country's population is 123,294,513. Since it sold 31.77 million Switch units, only 25% of the population has a Switch. And I changed the demographic to fir the intended buyer, which is 10-30 years of age, hence the 64% owning a Switch.