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The 6 month stretch between September 20, 2019 & March 20, 2020 was also pretty nuts and very targeted towards handheld gamers.

Nintendo Switch Lite (handheld only model)

The Legend of Zelda: Link’s Awakening (while 2D Zelda started on consoles, it has mostly been a handheld series since 3D Zelda started)

Dragon Quest XI S (one of the biggest 3rd party franchises in handheld-centric Japan)

Ring Fit Adventure

Luigi’s Mansion 3 (series started on consoles but had a major breakout on 3DS)

Pokémon Sword/Shield (undisputed king of handheld franchises)

Animal Crossing: New Horizons (no 2 handheld franchise)


With the exception of Ring Fit, late 2019/early 2020 was very focused on getting handheld gamers to migrate to Switch.



When the herd loses its way, the shepard must kill the bull that leads them astray.