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Imaginedvl said:
Machiavellian said:

It needs to stay in the store, or it can be on the ad tile but I do not want any intrusive ad popping up on my console when I did not opt in for it.  You guys maybe are ok with it but I only see it getting worse.  First we have the ad tile within the console, now we have whole sections dedicated to ads in the menu, now we have full screen ads popping up.  Just how much you going to accept because you can be sure, MS will continue to turn your menu into a complete ad if you allow them to.  Its intrusive to the console experience and it will continue to get worse.

I don't know man :) I actually really like seeing those popups for the big AAA coming out. For real; got me excited for Starfield, Forza, and now COD:MW3.
And I simply do not believe this will lead to a lot of ads everywhere etc. The dashboard is very well balanced for me and having a bit of ads here and there is fine by me. 

Not sure how you can believe it will not lead to more ads.  First MS introduced the Ad tile or I should say multiple Ad tiles which cannot be adjusted or removed.  Then their latest update removed your custom setup for more ads limiting your ability to customize the interface to your liking and controlling the console menu even more.  Now we have full screen ads just popping up without any opt in which is my biggest issue.  Its not that you like these ads which is fine but I do not and I get no say in the matter so now the console experience continue to degrade for me as each new update removes my ability to get where I want to go or get to what I want to get to on the console.

There is no reason why MS will not continue even more intrusive measures because that is how big corp works.