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SvennoJ said:

Metric which franchise had the bigger impact:

As of March 1st, 2021 Microsoft has sold over 81 million Halo games since its 2001 inception.
The highest-selling game is Halo 3 with 14.5 million sales

With more than 405 million sales between them, Rockstar Games' Grand Theft Auto series is one of the best-selling video game franchises of all time. As of August 2023, the GTA V edition in the Grand Theft Auto series was the highest seller, with 185 million units sold worldwide since initial release in 2013.

As I said, I can make a case for GTA 3.  

That said, I don't see what your sales metric means in terms of significance. Clearly, GTA has sold many more units. But, I don't think that's relevant. First of all, it's a multi-platform game. But, more importantly, it wouldn't matter if Halo sold only one single copy. It's influence on the FPS genre, which I think is certainly the most significant genre of the last couple of decades from a business perspective, was huge.  Yes, FPS games existed. But, your examples I think actually point out how significant Halo is. If you play a major FPS released today and compare it to any of the games that you mentioned there, they're going to feel hugely different. But, play Halo CE, and it feels very similar. That's because after Halo CE, most FPS games started to drift toward the Halo style.

You do make a good case for GTA and it's impact on game design with the open world. I agree that it is significant in that regard. And like I said, I can see how it belongs in the conversation.