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curl-6 said:

There's a place for smaller projects and niche franchises, certainly, but in today's market, especially with Xbox selling like sand in the Sahara, it's not smart to have so many of your A-teams working for years on them when they could be making system sellers.

Exactly, that's my point. Xbox has to forget, a little, about the small Ips of the past and focus on the "stars of the team".

Warcraft, Diablo, Overwatch, The Elder Scrolls, Fallout, Doom, Skylanders, COD, Halo, Forza.

Secondary IPs:
Starcraft, Gears, Tony Hawk's Pro Skater, Dishonored, Guitar Hero, and other names...

10 giant Ips and a notable number of secondary names. XBOX now has a huge number of very famous IPs, IMHO, more than Nintendo and Sony combined. They just need talented developers to make the games.