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[Bofferbrauer2]

Jizz_Beard_thePirate said:

Bofferbrauer2 said:

The problem is, what other choice do they have?

NVidia doesn't share their technology, so AMD needs to make it's own version every single time, otherwise they won't be competitive anymore. But since AMD is much smaller than NVidia, an open standard is the only way they could do it without falling too far back, as then other companies and people can help them catch up again.

AMD also can't really innovate right now, as they simply have their hands full with catching up. AMD would need to massively expand their GPU department to be able to innovate at the current situation, and I'm not sure there's even enough talent on the market (good or bad) to achieve this.

According to Zippia, AMD has around 15500 employees, of which of course a big part is for the CPU department and for semicustoms, and has about 1260 job openings right now. NVidia, on the other hand, has over 26000 employees, most of which are working on the GPUs. NVidia also has massively expanded it's workforce, basically doubling it since 2020 and over three times as many as 2018, so there won't be much left to hire for AMD either way.

The thing is that if their only choice is to develop an open standard, it needs to be competitive against Nvidia instead of being much worse. Intel has made a pretty worthy competitor to DLSS with their XeSS in their first attempt. It may not be as good as DLSS but it is still better than FSR and it works with Radeon GPUs. I highly doubt Intels GPU team is anywhere as big as Nvidia or Radeon so to me it doesn't make any sense as to why Radeon doesn't have their own Ai based upscaling solution.

I think it's simply a matter of priorities. Radeon would rather have a check mark than spend the time to fully develop a product. Instead of being like, here is frame generation, if they instead came out with ML based upscaling for all their GPUs, it would have been much better imo. Because if AMD comes out with an actual Ai upscaler that is competitive against DLSS that is open source and works with all GPUs and consoles, at that point they can really make the argument... Okay, the need for DLSS might actually not be there. But these days it's like, we have FSR that's worse than DLSS in a lot of different areas so people just buy Nvidia because reviewers tell them DLSS is better and game devs are increasing releasing badly optimized games that rely on upscaling.

So if they want to play the "Nvidia features but open standard" game, they need to fully bake their products even if they release it later. Otherwise they need to innovate. They need to do something that's not the current trajectory because it's not working.

NVidia already had the hardware for ML in their products, AMD didn't. They couldn't include ML without having something to gather the data for ML first, so they had to go another route or wait until about right now before they could release any product. Now imagine the sales of AMD if they didn't have *anything* to counter DLSS for 4 years straight and then only add the current additions several years later down the road. AMD could just as well quit the GPU business entirely if they don't have anything.

Case in point, frame generation. How many times have testers, critics and other people (including you) criticized AMD for not having their own frame generation tech. Now imaging if they would come and say today "we'll have it ready for release by 2026". That's suicide for the company.

Long story short, what you're proposing is simply not realistic or feasible. AMD needed something to counter, to show they care. It's not nearly as good, but at least it's something and not nothing.