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For me Yamauchi and Iwata are super close for first.  I think Iwata was awesome, but I have to give it to Yamauchi.  He had the vision to get Nintendo into video games in the first place.  I also think he had an exceptional eye for spotting talent.  He hired both Yokoi and Miyamoto, both geniuses that did amazing things for Nintendo.  But on top of that Yamauchi is the one who picked Iwata, who was the best possible person for him to pick.

I'd probably rank them like this:

1. Yamauchi
2. Iwata
3. Furukawa
4. Kimishima