First time Nintendo is doing value added bundles for the Switch (at least outside black friday deals). Could be first step toward an actual price cut next year, but I suppose they would only do that if sales really started to slump hard. They naturally expect Switch to be losing momentum at this point. We're seeing this bundle deal in the markets where sales are slumping a bit too much for Nintendo's liking / forecasts. We'll only see an actual price cut if hardware sales next year drop even faster than what they expect (they could easily do a $50 price cut next year and still be making bank on every system sold).
Good to see them actually making an effort to increase sales now.