DonFerrari on 10 August 2023
trunkswd said:
Kyuu said:
https://www.gamesindustry.biz/ps5-uk-sales-surge-again-as-sony-admits-performance-had-been-weaker-than-expected He (Hiroki Totoki) adds: "By regions, currently in Japan, the sales is strong, and the same holds true for Asia. And about North America, the response to the promotion is quite favorable. In United Kingdom, it’s a bit weak, but Europe as a whole has been performing quite well."
Japan (and apparently Asia) got no promotions because the hardware is selling extremely well despite the price hike from last year. It's interesting that Sony views the UK response to the promotion as being "a bit weak" (sales rose 75% then another 59%), this suggest that PS5's July will be a significantly bigger month globally than June (which might be a bit overtracked here on VGChartz). Sony seems prepared to minimize profits in favor of hitting their 25 million target and expanding their userbase. Let's see how the market is going to react to the new deals/pricedrop, and whether or not the new sales baseline will be notably higher than usual when the initial effect wears off. September may not be getting any notable deals but it will be boosted by the special Spider-Man 2 bundle. October is getting the Spider-Man 2 game and potentially the revision. November and December won't reflect the new baseline. We're gonna have to wait until Q1 2024, I'm looking forward to see how it'll fare against their ridiculous Q1 2023! |
I'm not sure how much overtracked we might be. We are on track to have the PS5 surpass 40 million in the second week of July, which is when Sony said it topped the figure. Only thing I could think of is it topped 40 million in the final day of that week rather than the beginning or middle. |
Whatever overtracking if any will me almost irrelevant and perhaps just one region being a bit over with another a bit under.
