He (Hiroki Totoki) adds: "By regions, currently in Japan, the sales is strong, and the same holds true for Asia. And about North America, the response to the promotion is quite favorable. In United Kingdom, it’s a bit weak, but Europe as a whole has been performing quite well."
Japan (and apparently Asia) got no promotions because the hardware is selling extremely well despite the price hike from last year. It's interesting that Sony views the UK response to the promotion as being "a bit weak" (sales rose 75% then another 59%), this suggest that PS5's July will be a significantly bigger month globally than June (which might be a bit overtracked here on VGChartz).
Sony seems prepared to minimize profits in favor of hitting their 25 million target and expanding their userbase. Let's see how the market is going to react to the new deals/pricedrop, and whether or not the new sales baseline will be notably higher than usual when the initial effect wears off. September may not be getting any notable deals but it will be boosted by the Spider-Man 2 themed PS5. October is getting the Spider-Man 2 game and potentially the revision. November and December won't reflect the new baseline. We're gonna have to wait until Q1 2024, I'm looking forward to see how it'll fare against their ridiculous Q1 2023!
Edit: Hiroki Totoki may be referring to the UK promotions prior to the latest heavy discount. That would make a lot more sense.
Last edited by Kyuu - on 10 August 2023
