Kakadu18 said:
What do you even mean? Scammed??? What are you even talking about??? The segment Mobile, IP related income, etc. increased by 190% over the same quarter last year from 10.9 billion yen to 31.8 billion yen. That's a massive increase of 1.4 billion dollars that the movie is in part responsible for. Here's what they say about that: "In the mobile and IP related business, overall sales rose by 190.1% year-on-year to 31.8 billion yen, bolstered by an increase in income from royalties and income from visual content related to The Super Mario Bros. Movie." In their IR document they are extremely positive about the very large effects that the movie had on their business: "The Super Mario Bros. Movie, which began its theatrical release in various markets around the world on April 5, has now been viewed by 168.10 million people worldwide (as of July 30). As of July 26, global box-office revenues totaled 1.349 billion dollars, which is the highest ever for an original film based on a video game, and the second-highest for an animated film. This film has been well received by audiences of all ages in theaters, not only in Japan, North America, Europe, and Australia, which are the main markets for our dedicated video game platform business, but also in South America and Asia. This is helping us build a lasting affection for our Super Mario IP around the world. Moreover, the heightened consumer interest in Super Mario is having positive effects in a wide range of fields, including growing sales of Mario related titles, and sales of smart device apps and merchandise. By expanding Nintendo IP in areas outside the dedicated video game platform we create new opportunities for consumers to encounter Nintendo IP, and this invigorates our overall business. Based on the various effects that we have confirmed through the release of this movie, we will continue our efforts towards visual content-related initiatives." The movie had a huge positive impact on Nintendo's financials. Everything increased heavily yoy: Net sales increased by 50.0 %. Operating profit increased by 82.4 %. Ordinary profit increased by 52.2 %. Net profit increased by 52.1 %. That was all like they themselves said not only through the movie's box office but also through the increased engagement with their IP that the movie created. Here's their IR document: |
Est. $1.3b generated. About 50% goes to theatres, so 650m. Estimated budget 100m, but those should already be paid in previous years through production. Marketing cost unknown, but using the rule of thumb it should be 50m. However, they had quite a big marketing and accounting for possible extra costs, let's say $100m.
650(remaining box office revenue) - 100(marketing cost) = 550.
Their foreign exchange rate is $1 to 137 yen.
550x137=75,350
approx. 75 billion yen.
Nintendo reports 31.8 billion yen
So I guess the numbers makes sense assuming it's a 50/50 split between Universal. However, that 31.8b includes mobile and other income/royalties (like the theme parks). I was also predicting a rise in Mario related merchandise sale, but it's unknown how much profit those make and Nintendo doesn't share the revenue for toys and stuff.
I overestimated my predictions a little bit. Nonetheless good numbers, just expected more.
