June Circana (NPD) 2023 Thread + Predictions

[DonFerrari]

Shadow1980 said:

CosmicSex said:

Are we really gonna get monthly data two weeks apart? Or should we expect July's data to delayed as well? I must say I have no confidence in that August 16 reporting date for July data. They clearly have an internal issue. I heard it cost a pretty penny to get the data from Circana/NPD. Do they offer refunds for delayed data lol? And finally, are they hiring... because it seems they could use some help 🤣

Meanwhile, in Japan a simple video game magazine has been delivering weekly sales data every Friday, for free(!), on time almost every time. Sometimes they're a few days late because of a holiday, but Famitsu has had remarkable consistency ever since they started reporting sales data back in the 90s. It probably helps that they're an actual print periodical. Makes me wish the U.S. had a video game magazine here offering up sales data each week instead of some big market research firm that wants thousands of dollars for access to their data (despite being fairly open about the data 15-20 years ago). If I was ever so lucky to win the lottery, I'd start up my own sales tracker. Not that that will ever happen, but a man can dream.

And I don't ever remember seeing any credible entity challenging the data from Famitsu for any relevant inconsistency on their tracking. One question I have since I don't follow them as close, do they track digital sales with any frequency?