| SvennoJ said: Ubisoft sees the deal as a good thing to validate their own move towards mobile "I think it's good news that the transaction can go through because it's really showing the power of IPs and where the industry is going. So, there will be lots of opportunities in the future for all the companies," Guillemot replied. "It's also showing the value of IPs that can be now on console and PC, but also mobile, and become more worldwide brands - and when we say worldwide it's really everywhere in the world - and that's a fantastic opportunity." He continued: "Microsoft is saying that the mobile part of the Activision deal is important, so all the investment we are making to be stronger on mobile is also in line with that, so all those elements will help the value of the company to grow." |
Just think about it this way, King makes more money they all of Activision, that says alot about mobile. Any game company ignoring that market would be foolish. The thing is, console and PC games do not always translate over to mobile which is something MS already recognize. The customer base for Mobile games are different and while GP is a good platform to extend the reach XCloud to mobile, it really only appeal to console/PC gamers who occasionally play away from home. I do not see many companies trying to port their existing games over to mobile as much as they need to just develop specific games for the platform.
Essay Pro