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Norion on 15 July 2023
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CGI-Quality said:
Norion said:

It's for sure gonna move the needle. All Activision Blizzard games being on Game Pass and Microsoft having control of marketing of them going forward will make a difference. I've seen people say that Hogwarts Legacy is a Playstation exclusive so stuff like the Xbox logo being at the end of all the trailers will matter.

As long as COD is on PlayStation, it will not move the needle in any serious capacity. They are the lead system by several orders of magnitude and Xbox has had the marketing rights to plenty of games that still sold better elsewhere. One brand is much, much bigger than the other and to the casual, walk-in-and-buy the game customer, marketing rights will hardly matter. The reason it works in favor of PlayStation is because it's that much bigger worldwide, so more people on the system = more people keeping word alive that COD can still be had on it despite Xbox's acquisition of the parent company.

Regarding Game Pass — recent polls/studies have shown that Warzone, for example, is bigger even on PC than Xbox. So, those on it would likely grab the newest CODs on PC Game Pass. Sure, some folks will pick up an Xbox who don't care to/know how to construct a rig and/or don't own a PlayStation, but that number would have to be an industry-shakin' to make a splash like that. I just don't see it happening. 

What's sure to occur though is a burst of life into Xbox's veins (ecosystem). That's really what they need. 

Much bigger worldwide yeah but close enough in markets like the US to make a difference I think. To be more clear by move the needle I don't mean it's gonna make a massive difference and have Xbox overtake Playstation, just that it'll reduce the gap between the two. For example some people picking up an Xbox to play games like COD on Game Pass going forward will matter. Something as massive as Activision Blizzard getting associated with the Xbox brand will contribute to them doing better this gen compared to gen 8 basically.