Shatts on 06 July 2023
The main reason why the Switch is doing so well in Japan recently. Obviously the Zelda effect, Mario movie, Nintendo Direct hype, hardware replacement, but most likely because of the weak yen. There has been an increase in foreigners in Japan the past decade, but even more lately. Summer break, release of covid restrictions, and most importantly combined with the weak yen, the OLED Switch costs about $100 less in Japan than in the US for example. That means $270 for OLED without any sale price. There's also a lot of Chinese as always and they are notorious for enjoying shopping sprees in Japan. So if you're wondering why the Switch is still selling like crazy in its 7th year in a country with declining population, that is why.
