NobleTeam360 on 04 May 2023
Indeed, the direction Xbox has been going in should already tell you that MS wants to grow beyond just console gaming. They also want to grow in PC and mobile gaming because those markets offer growth vectors for MS. Getting ABK would have provided MS with significant inroads into both PC (Blizzard) and Mobile (King) but unfortunately, that deal appears to be dead so MS will have to target smaller studios and gradually build them up into larger operations. (Barring some kind of miracle where the CMA reverses their decision).
