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It's the only dedicated handheld on the market (no I don't see Steamdeck as competition) with combined user base of Wii/Wii U/3DS and PS Vita.
It's a portable, not that expensive, much lower barrier to buy multiple. We have Switch original and Switch lite in the house and I haven't even touched either in years.
It plays Minecraft and Fortnite (which is what my youngest mostly uses the Switch lite for)
It still has the Wii appeal (my youngest still likes to play 1-2 Switch with the grandparents now and then on the original model)
And it's the only place to play all the Nintendo magic, now combined in one device.

Hmm, almost looks like a monopoly and exclusives aren't that bad?