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Ryuu96 said:

On the one hand, Brad is right that UK is shit post-Brexit for investment. But I'm not sure the aggressive (PUBLIC) attacks will help, I think it will cause the CMA to double down, Lol. Brits don't ever accept they're wrong, we double down, this country is crazy nationalistic, CMA won't like Microsoft's threats to UK and the UK Gov is hands off with the CMA so they aren't going to do anything.

CMA has never lost. CAT may send it back but the bar for that is extremely high, only a 33% chance that Microsoft wins that and even if they do, CMA will just fix any mistake made and come to the same conclusion. Irrationality is a high bar which requires that CMA makes a decision which "no rational person would make" or they need to find legal mistakes, interpretation of data is not a legal mistake and predictions of a future market isn't illegal either even if those predictions are dumb as shit. CMA will block it again except this time with a "Microsoft is fucking annoying us" energy.

And it may cause Europe to look at Microsoft differently too, Europe already doesn't tend to like American attitudes, both in government and business. Them seeing Microsoft acting this aggressively when not getting their way may cause them to question Microsoft's intentions. Europe has already sued Microsoft once before, Lol. Hmm. They should really wait for EC's approval before acting this way. Europe still coordinates with UK.

MS is making a statement since as you stated, appealing the CMA does nothing when they can just ignore the appeal process and just block the deal anyway.  It would be different if the appeal process actually had any weight so as you stated, its dead in the UK.  The message MS is sending and I am sure the case they will present is how this decision cripples any investment in the UK as speculation is not used for blocking a deal.

Not sure how this will make MS look bad in Eurupe when he is actually praising the process in Europe.  Do not forget it was the UK that broke away from Europe so its not like they are looking at the UK and thinking "Hey lets follow the UK"  Instead they probably be more like "F the UK".  Europe doesn't mind Sueing MS, and they do not mind monitoring concessions so their whole process is different it seems and not the lazy way the UK regulators seem to go about their business.