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The slide began after MS/Xbox announced always online for the Xbox One (and other negative things like you wouldn't be able to share your games with others etc...). They've recovered somewhat but I do think the overall negative sentiment many gamers hold for MS and Xbox hasn't truly recovered from that debacle. Couple that with the wildly inconsistent release of 1st party titles (plus I think there is probably some series fatigue with Xbox's core IPs Forza, Halo, and Gears). MS has been addressing their lack of 1st party output with the purchase of Bethesda, Activision/Blizzard, Obsidian, Ninja Theory, etc... but these studios have yet to release anything so we're still waiting for them to bear fruit at this point. My overall feeling for Xbox in the future is generally positive though, and I know it's a meme at this point but we just have to be patient and wait.