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I can only imagine how that conversation went:
EXEC1: “We’re changing our name to Circana!”
EXEC2: “I don’t disagree with that name!”
EXEC3: “A real paradigm shift! Brilliant!”
EXEC4: “Thinking outside the box!”
EXEC5: “That’s what she said.”
ALL: “HAHAHAHA”
EXEC1: “Excellent. Now let’s get it in the pipeline! I have a lot on my plate so I’d like to get Exec 2 and 3 to fire off some emails. The ball is in your court. Now let’s touch base after lunch, Exec 2, setup a meeting to discuss this meeting and another meeting about our meeting about meeting marketing.”
EXEC5: “Synergy!”



I describe myself as a little dose of toxic masculinity.