Xbox |OT|

[shikamaru317]

Ryuu96 said:

(NYT) Activision Blizz/Netease partnership collapsed in part because Bobby Kottick thought he was being threatened with the fate of the Microsoft deal

Netease was seeking a licensing agreement & allegedly commented they could swing regulators to either block or support the deal https://t.co/QBjHQ4iCVf pic.twitter.com/EYOOAwuntb

— Idle Sloth💙💛 (@IdleSloth84_) March 29, 2023

Tencent coming for that contract, Lol.

Wouldn't be surprised if the only reason Tencent supports the deal is because of that.

If true, I would have read that as a threat too.

Man, it sucks so much that both Netease and Tencent are awful. China is such a freaking mess, and yet it's such a huge market that Xbox can't ignore them, it's estimated that somewhere between 15-25% of Blizzard's revenue came from China even after Netease got their cut, due to how popular their games are there. And though ABK overall had a lower percentage of their revenue from China, that is mostly because King's mobile games didn't do well there I believe, Blizzard was very popular there and CoD's popularity in China had seen quite alot of growth in the years before the Netease deal fell apart, with CoD Mobile in particular being the 4th most popular mobile game in China on launch at least. It's just not a market that Xbox can afford to ignore, Blizzard games could be Xbox's ticket to catching up to PS5's lead in China.