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Zippy6 said:
Spade said:

Ideally, this is what MS should do if they were serious, but well.. we know they aren't sadly. :/

Or even just create a new IP with one of their western studios that caters to a Japanese audience. Just look at Ghost of Tsushima. Made by an American Studio but was very popular in Japan. The 4th most popular ps4 game in Japan from a western developer beaten only by GTAV, Minecraft and Blackops 4. Catering to a Japanese audience also doesn't necessarily hurt sales elsewhere, again using ghosts as an example it sold over 10m worldwide.

For sure that would help.

I also think setting a Forza Horizon game in Japan should be a no-brainer for them, the Forza Horizon series is already Xbox's most successful series in Japan, Forza Horizon 5 is currently at #5 on Xbox Most Played Games list for Japan more than a year after release afterall. But I can guarantee that if they set the next Horizon game in Japan, got some licensed Japanese music for some of the in-game radio stations and alot of good Japanese car licenses, it would be more successful there than the previous Horizon games were and move some Xbox units in Japan especially with a bundle. Alot of the western Forza fans want a Japan setting too. It's truly a no-brainer for the next Horizon setting.