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Zippy6 said:

Not sure if anyone posted this but just saw Market Share for the Xbox Series vs PS5 in the UK for 2022.

PS5 56% to Xbox Series 44% so very close in that market. That'll be why we didn't hear this one from MS lol.

The problem with looking at a current marketshare number like that is that it doesn't take into account trends. Sony was supply bound from launch until January 2023, but in recent weeks since Sony corrected their production issues and stock skyrocketed in January, PS5 has been outselling Xbox Series by something like 3:1 in the UK. Depending on how long that trend holds for, the lifetime marketshare could to rapidly shift in Sony's favor, by the end of this year it will likely be closer to 65/35 in favor of PS5 even with a sales boost from Starfield and a possible price cut on Series S and Series X for the Holiday, and if the trend of PS5 substantially outselling XS continues into 2024 it could be worse than 70/30 for Xbox by the end of 2024 possibly.

CMA need to look at trends, not just the current marketshare. At best the ABK merger might slow or stop Xbox's marketshare slide if it is allowed to go through, it certainly won't suddenly catapult Xbox ahead of Sony in marketshare in the UK. A few smaller exclusives such as a new Crash Bandicoot or Spyro or Tony Hawk's or possible new Prototype aren't going to change the marketshare very much in Xbox's favor; CoD will remain multiplat for 10 years, and since Diablo 4 and Overwatch 2 are just now releasing in 2022 and 2023, the Diablo and Overwatch franchises will remain multiplat the rest of this gen pretty much before there is a possibility of timed or full Xbox exclusivity on Overwatch 3 or Diablo 5.

Last edited by shikamaru317 - on 20 March 2023