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To be fair, when you are the market leader, why would it profit Nvidia to put their tech on competitor hardware. FSR is open because it would not get support otherwise if it was not. Even still, many test has shone it to still be a very much inferior solution to DLSS For Nvidia, they probably will continue to pour more support into their tech and keep it exclusive to their hardware because there is no benefit making it open source. It is business and none of these companies do anything for consumers unless it profits them. AMD needed an AI upscaler because they were getting handled by Nvidia and they needed an AI upscaler that can be easy to implement along side the market leader solution.