Soundwave said:
Releasing a new console should never be done in a state of panic to begin with, if you let your business collapse or decline that sharply that you desperately need a new console, your management has fucked up royally to begin with. Like Sony was also making large profits with the PS4 right up until it's final year, but they still went ahead with PS5 because they know every generation has to end at some point. This whole obsession with "milk a console dry to the bone to the point where you're in a really dire state of decline" is not really something that should be applauded. It's a stupid strategy. Your existing console should be in a state of gentle, natural decline when its replaced (like PS4 was for example, like Super NES was), not in a "holy shit, this thing is totally cratering" type of thing. Especially when it's your only console and you don't have a secondary hardware line any longer to bounce back off of. Once your console is past 5 1/2 years old and starting to show YoY declines in the 20-30% YoY range it's probably a not very subtle sign that it's time to start moving ahead with the generational transition, that's not a situation that's going to magically get better for you the longer you wait, it's more probable to only get worse. |
Yeah looking at calendar year shipments it looks like a successor next year makes a lot of sense.
2017-14.86m
2018-17.41m (+17%)
2019-20.21m (+16%)
2020-27.39m (+35%)
2021-23.67m (-14%)
2022-19.01m (-20%)
2023-~14-15m (~-25%)
Based on the current trajectory, even without a successor, Switch will probably sell somewhere around what it sold in its launch year and next year will be its worst sales year by a comfortable margin. Like you said, there is no reason to wait until the console is on its death bed before replacing it.
When the herd loses its way, the shepard must kill the bull that leads them astray.







