Microsoft gives market share against PlayStation

[DonFerrari]

rapsuperstar31 said:

DonFerrari said:

Sure I don't remember any game the size or scope of Final Fantasy 7 Remake or similar to be signed exclusively to Xbox (and that have much more to do with 2:1 advantage Sony have than MS not liking exclusivity, no matter how much Phil say otherwise his actions are in contradiction of it), but Medium isn't Indie imho, and there are other in similar capacity that MS have signed deals of. And yes their disengeniosity on their deals is what piss me off most. Sony go there and say something like "first on console" or similar stuff to indicate it is timed or permanent and how, MS will try to say something while hiding the truth (just like the Tomb Raider deal or the Persona as you pointed).

Over time you build sales relationships and partnerships with the companies you have been doing business with for decades.  Pretty sure the account executive from Sony that goes into Square Enix every few months with a few boxes of donuts, sports tickets, free lunch and dinner meetings, does a better job than Microsoft's account executive.  It probably doesn't work exactly like that, but I'm in sales in another line of work, and if I go into a company offer them good rates and tell them not to use my competitors it works every time as long as you give them good service and give them a good return on business.

Good relationship, nurtured with both time, results, cordiality and etc is a powerful tool that make business easier without having to go the corruption route or high expenses (when doing things right but trying to expedite it). In my company we call that leveraging our influence within ethical and legal boundaries.