Microsoft gives market share against PlayStation

[rapsuperstar31]

DonFerrari said:

Blood_Tears said:

My thoughts exactly. They don't do it anymore? They have been doing it for this whole gen, they never stopped. The only thing that differs is the length of time as MS typically goes for 6 months exclusivity rather than a 1 year or in Forspoken's case, 2 years. Some people might try to rationalize it by saying "Oh but it doesn't count because it's more of an indie game" but that's just Twitter type of posters. There are plenty of games in the last number of years that MS did exclusive deals for. 

Hell they bought Bethesda and immediately scrapped Starfield which was initially coming to PS. They were so petty they bought a 3 month timed next gen patch for Yakuza and a 48 hour stipulation that Atlus couldn't announce Persona 3/4/5 on PS and wouldn't even allow preorders for those games on PSN. 

MS complains that Sony pays for marketing deals in which they block gamepass access for a year but then goes over Sony and negotiates a gamepass deal for MLB the show which just shows how hypocritical they are. They will shake your hand with one hand but keep a rock in the other. 

Both of these companies have bought exclusives in some way and both continue to do it. So to say that MS no longer does it is absolutely false!

Sure I don't remember any game the size or scope of Final Fantasy 7 Remake or similar to be signed exclusively to Xbox (and that have much more to do with 2:1 advantage Sony have than MS not liking exclusivity, no matter how much Phil say otherwise his actions are in contradiction of it), but Medium isn't Indie imho, and there are other in similar capacity that MS have signed deals of. And yes their disengeniosity on their deals is what piss me off most. Sony go there and say something like "first on console" or similar stuff to indicate it is timed or permanent and how, MS will try to say something while hiding the truth (just like the Tomb Raider deal or the Persona as you pointed).

Over time you build sales relationships and partnerships with the companies you have been doing business with for decades.  Pretty sure the account executive from Sony that goes into Square Enix every few months with a few boxes of donuts, sports tickets, free lunch and dinner meetings, does a better job than Microsoft's account executive.  It probably doesn't work exactly like that, but I'm in sales in another line of work, and if I go into a company offer them good rates and tell them not to use my competitors it works every time as long as you give them good service and give them a good return on business.