Famitsu Sales: Week 7, 2023 (06 Feb - 12 Feb)

[Farsala]

Zippy6 said:

Kyuu said:

Yeah this estimate makes no sense (but then, all explanations also don't make much sense lol) Sony mentioned that China was PS5's 5th or 6th biggest market vs Japan being the 3rd in terms of "active install base" or something along these lines. We also know from MediaCreate that PS5 software isn't doing all that well in South Korea and Taiwan (though I recall Taiwan having a much higher tie ratio compared to South Korea). A lot of consoles are being exported to Asian countries but I don't think they're close to half, let alone way over that.

Yes Sony did report countries ranked by "Active Consoles" and gave the spend per "active device" for China. Not shipments or sell-through and Japan was 3rd. So it would suggest the exporting situation isn't as extreme as some speculate. The report is specifically about China so the choice of using "Active Console" and "Active Device" rather than "Consoles Sold" is acknowledging the high number of imports in china relative to other countries however like I said, they still report Japan as the 3rd biggest country with this metric.

As of March 2022 Sony reported 670k sell-through in China showing the PS5 is selling plenty of Consoles directly in China and China was 6th in terms of Active Consoles with the average spend per Active Device at $223 in China and 295,700 PS+ subscriptions in China.

That's a good point. so we know that Japan> China official+ grey market by a good margin.