Bofferbrauer2 said:
For lifetime sales, I expect way over 50% to have been shipped to other countries like China. Historically it 's probably more like 60%-80%. PS5 is gaining steam in Japan the last couple months, so I expect the amount of consoles shipped overseas from Japan to be getting lower over time. But as long as China allows this kind of parallel import of the console, It will never fully go away. It's also not just the PS5 that is affected, also the XS and Switch. But their numbers are much lower compared to the PS5, as Switch users don't miss out that much in China and the Xbox isn't exactly popular over there in China, either. |
I think Rol told me over 1-2m of Switch is Grey Market in China, IIRC. XS yeah, tiny market.
In May 2022, Sony confirmed Official Chinese sales were 670k. I imagine official sales are at least 1m by now. If you think half of LTD of Japan is Chinese sales, that would put China at around 2.4m with 1.4m being grey market (already rivaling Switch) , leaving Japan with 1.4m. That means China is beating Japan by far with a 1m lead already. It seems dubious because, Japan was Ps4's 2nd best market last gen.
Of note Switch launched in China after 57 months. That means the extremely popular Switch was soley on the grey market for 57 months and only sold around 1-2m according to Rol. (IIRC)
Ps5 launched in China after ~7 months.
So to me this seems like either the Switch sold much more in China than Rol says, possibly in the magnitude of 5m+. Or the Ps5 sold much less on the grey market than you think.
