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VersusEvil said:

I mean … MS could easily money hat anything they want but choose not because Phil wants to keep up his nice guy facade, no point in them whining that Sony is money hatting shit when they choose not to go after the bigger games.

Interesting that you view Phil principles as nice guy façade.  Could it just be that is how he feels about the market.  In other words, big AAA games do not need money to get to the finish line but a lot of AA/A or brand new IP do need that extra cash to help get the game to the finish line.  I do not  believe Phil is nice or even try to pretend to be so.  You do not get to his position being nice, you get their by making decisions that the big wigs approve of.

Basically I believe that Phil has a plan of how he runs the gaming division for MS and one is not to waste a large chunk of money trying to money hat big AAA titles but instead try to spread that money around to smaller content to broaden GP appeal and let their own 1st party content fill the AAA gap.  This is the whole reason to get Bethesda and ABK/Blizz.