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JEMC said:

It's good that the 4080 is selling so poorly, but the 4070Ti being the best seller card at 1.000 € GPU isn't doing any favors to any of us. Nvidia will only think that the problem with the 4080 is its price/performance ratio, not only the price.

At this rate, Nvidia will have no reason to launch cheaper cards next gen.

Let's hope AMD and Intel can force them to not abandon cheaper GPUs.

GPUs will never get as cheap as they were some 10-15 years ago anymore (GeForce GTX 680 for $499 or Radeon HD 6970XT for just $369 MSRP, anyone?) due to the price increases at the chip fabrication, and especially the steep price increases below 10nm, but having the mid-range start at $600 or even higher is simply too much.

The 1060 cost only $199 at launch. While I don't expect such prices to return anytime soon, $300 max for a xx6x from either AMD or NVidia should be possible, $350 max for a Ti/Super/XTX (I have a feeling that AMD is turning the XT into the base version to not confound the GPUs with AMD CPUs without any suffix) variant. That would still be a big increase to the 1060, but it wouldn't price the cards out of the budgets of the players anymore.

In the same vein, xx7x cards should be below $500, $600 for Ti/Super/XTX. That's actually in line with the MSRP of the 3070/3070Ti and 6700/6700XT/6750XT