ConservagameR said:
Just look at XB One and you'll see what MS does once it believes it has the market cornered. Its harder to see when it's happening inch by inch since PC is far more open to begin with. Why has Windows been the go to OS for PC with basically no competition for like 30 years now? Why did MS want to partner with Sony or Nin for consoles initially and what did they offer to the platforms? When MS couldn't monopolize console OS, what was their next move and what have they done since like with Game Pass most recently? You don't need control over everything when you have control of enough things to basically control everything else, but then can use that strategic control to keep gaining more and more control. |
MS was dominate on the PC because they succeeded in getting a solid OS for a long period of time. Windows 98 and second addition pretty much solidified MS position as the OS of choice. During that time there were a lot of challenger but none came close. After that it was more consumer not wanting to change more than MS doing any real dirty tactics. You can blame users not wanting to try something new or different more than MS, at least when it comes to the OS on PC.
Nothing you have stated actually changes Zero statement. People were giving choice back in the day and and they continue to have choice today but they continue to chose Windows. So MS did not act like they owned the PC space, they continued to keep a product that provided all the tools needed to run a PC including legacy devices which many business and users needed for their daily life.
Just being an alternative is not enough for most users, you clearly have to be above the reigning champ in order to claim marketshare. Its the same thing in the console space. MS cannot just offer an alternative against Sony and Nintendo since they are the leaders in that space. MS must offer something above what the competition is doing in the market.
