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JEMC said:

The 4070Ti isn't a bad card "per se". If you look at the performance it brings, it offers a 30% improvement over the 3070Ti:

The problem is, obviously, the price. They've gone from $600 (official Nvidia price, it's the value they gave to the card) to $800, a 33% increase. So, just like with the 4080 vs 3080, Nvidia is charging $10 more for every 1% performance increase, killing its value.

From 70 to 100 is a 43% increase, not a 30% increase.