PS5 Sales Top 28M, XS Tops 20M - Worldwide Hardware Estimates for Nov 27-Dec 3

[DonFerrari]

mjk45 said:

DonFerrari said:

Nope, not really. You are forgetting in USA the taxes comes at the purchase moment and isn't part of the 499 price, for Europe the price have the tax inside them.

Let's say UK/Euro tax is about 10%. So that means for the 525USD (499 euro) at the time of launch the equivalency would be 472.5 so Sony was making 27.5 less on the console sold in europe versus USA. The 582 USD (549 euro) would mean equivalency of 524 so 24 more profit. If the tax is higher than that, let's say 16% then it would be the same, any higher they would still be losing compared to USA. Then also if we consider different regions would have higher or lower SW attach ratio that could also impact the analysis.

Silly me. now that you have mentioned that  I feel Sony should send all their stock to Delaware Montana  Oregon and New Hampshire, states without sales tax and tell the public you want them come and get them free postage. conditions apply*   **read fine print  ***same again.  **** and again

* page 1,099 of the TOS. free postage Via  participating retailers in the aforementioned states.  buyers beware be aware **all purchases must include a second dual sense a Sony headset and PSVR2 *** sold separately and not bundled with initial PS5 purchase ****additional postage costs for all  secondary purchases.

As far as I know no matter where in USA you buy your HW the advertised price is before tax (in this case 499), so if the tax in that state is 0 or 50% wouldn't change the fact that this would be applied after fact, so in one state it would be 499.99 and in another 749.98 and Sony itself would be getting the same amount of money on the sale. In Europe the tax is already in the price so if they sell for the same price in 10 different countries and tax changes along them the amount Sony would receive would change accordingly.