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VersusEvil said:

Glad to see Sonys buzz word this gen is still out there “OrGaNiC GroWTh” they probably think buying Bungie was “Organic growth” coz they some exclusive dlc and that somehow made Bungie into the studio they are today ;’L

MS makes up for it's inorganic growth with organic shrinking. Bungie tells them "hey, we'd really love to go pursue other things on our own," MS shakes their hand and goes "cool, just put Halo in the basket over here on your way out, it's been a pleasure boys!" And that then led to some nice momentary growth for Activision, before eventually leading to growth for Sony. MS building the rest of the industry up over here. When was the last time Sony built up a studio for someone else? Selfish pricks.